Pre release business is in full swing for Illayathalapathy Vijay’s upcoming movie Theri. Karnataka rights sold for whooping 4.5 Crs to brinda associates. Movie should make minimum of 11.5 crs for break-even. Kalaipuli Thanu who already produced Thuppaki sold it for 2.5 crs and movie grossed around 7.2 Crs. Puli had done best pre-release biz in karnataka with the presence of kanada star Sudeep, yet it bombed at box office. Eventhough Vijay is having good fan base in Karnataka and his best till date is kaththi that collected around 10.5 Crs. Thanu and his team are happy with their product and expecting good returns.